Legal

Privacy

What we collect, why, and how to have it deleted. Short version: very little, never sold.

Updated September 19, 2026How we source this

What we collect

Email. If you sign up for a free guide, we use your email to send it and a short series of related emails. We never sell or share it. Every email has a one-click unsubscribe. Our email provider stores the address on our behalf.

Purchases. Orders are processed by Lemon Squeezy, the merchant of record, under its own privacy policy. We receive your name, email and order details so we can deliver your files and support you. We never see your full card details.

Analytics. If enabled, we use privacy-respecting, cookieless analytics to understand which pages are read in aggregate (page views, referrers, broad location). We do not build profiles of individuals.

Our free tools. The threshold timer, next-step checker and checklist run entirely in your browser. Timer results are saved only on your device (browser storage) and never sent to us. You can clear them any time.

When you follow a link to another site — a study, a retailer or Lemon Squeezy checkout — their privacy terms apply from that point.

Your rights

Email hello@surefootpets.com to ask what we hold about you, correct it, or have it deleted. We will action it promptly.